Jad decided to create his consulting structure after having experienced that the vast majority of companies get lost because they cannot see their real problems: Companies not well structured, with no visions, and not knowing how to make good decisions. After working around the world, he decided to help others grow and prosper.
Jad has a career of more than 15 years in brands/products creations, mix marketing, commercials strategies, and innovations, he has worked with the most reputed agencies in the world; Havas, AWI Company, McCann, Wax Custom Communications, and led brands like Évian, Volvic, Chopard, Chanel, Jaguar, Visa, Orange, Alfa Romeo, Coca-Cola, and Odile to name a few. His experience spans across Europe, Asia, and the USA where he lived to manage brands in most continents.
Jad has won numerous international awards for the quality and results he has brought to his clients.