Knowing why before getting started
For a company to be well built it is necessary to not only have a strategy that is good, but to go further, to the very essence of why a person or a group decided to build a business. Financial independence cannot be the engine of why you're building a business. The companies launched on strong bases are built by those who want to solve a problem that is first personal, or more simply those who create a company that represents them.
Whether you have this root when building your business or not, we will know how to structure your positioning so that it has a personal meaning to the person or group that you are, this will be your unique identifier in comparison to the competition, no one will be able to copy it, because no one can copy who you are.