Experience: Ralph Lauren, Odile de Changy,
People now buy differently, we've noticed it all over the world. When in some places of the world people bought without asking questions, a certain consciousness of consumption began to appear even in countries like Kuwait, where money flows freely. The very wealthy are also searching for products not only of quality, but at affordable prices, and do research on the Internet before buying, but not only, the overall quantity of purchase has decreased and needs to have a strong meaning.
Creating products in niche markets is the solution to have motivated buyers attached to a brand. Amble8, for example, was designed with this strategy, targeting the Gypset buyers (Gypsy + Jetset), products with a small production, eco-friendly materials, a brand that for the first time uses spiritual stones on its products.